This is Part 2 of a series. You can read the first post here. Also, don’t forget to find the Tom Lehrer reference. Last we met, I said that content effectiveness is a murky concept at best and you’ll never…
Category: Google Tag Manager
Mo’ iFrames Mo’ Problems
When it comes to Google Analytics implementations, I must admit, I have swagger. Most of the time, there’s nothing I can’t track. But I have one nemesis. They bring my confidence crashing down like a deck of cards. Who is…
Easier != Cakewalk
Google Tag Manager (GTM) is one of the most empowering things to happen to the analytics community. GTM takes the much of the onus off of a developers when it comes to custom analytics implementations. No longer are we long…