As an Internet child of the 90s, I still use the back button. And I’ve seen people who use the back button—a lot. Go to the homepage. Go to the About Us page. Hit the back button. Go to the…
Category: Google Analytics
Metrics For Content Effectiveness: Part 2 of Maybe 4? The Dwell and Scroll
This is Part 2 of a series. You can read the first post here. Also, don’t forget to find the Tom Lehrer reference. Last we met, I said that content effectiveness is a murky concept at best and you’ll never…
Use Google Analytics to Scan For Missing Alt Tags
Those of you who know me, know that not only do I love analytics data, but that I also love accessibility. There are a lot of scanning tools on the market that can let you know if your website’s images…
Why Isn’t My Google Analytics the Same as Facebook Ads, My CRM, and My Mother’s Diary?
Dear Measue friends. I started writing this months ago, and shit is weird and there’s this virus out there and everything feels upside down. I wanted to write something deep and meaningful, but I don’t currently have it in me.…
Pandas, Naked Mole Rats, and Direct Session Attribution
I’ve heard a lot of Google Analytics advice in my time. And there’s one topic that grinds my gears. It’s a common answer to the question “What is a direct session?” A common answer is that it is an attribution…
Get rid of most (but not all) of your Google Anayltics Self Referrals.
Do you see your own website shows up in your referrals in Google Analytics? In the analytics biz, we call these “self-referrals.” There are legitimate reasons for self-referrals. But most of the time, self-referrals are a sign of errors in…
I Broke My Analytics (So You Don’t Have To)
With the the coming of GDPR came new Data Retention settings in Google Analytics. And with that, a lot of people cried that the sky was falling, because ALL THE DATA WILL BE ERASED! But that isn’t completely true. Google…
Follow ups to the SEO DMV Meetup on 9/26
I want to thank everyone who came out to the SEO DMV Meetup last night. I wanted to give you some additional follow-ups and resources that I mentioned in the presentation and to folks afterwards. Here is a PDF version…
I Don’t Trust Session Duration, and Neither Should You.
I think session duration is a crap metric. It’s not just because it’s a misused measure of engagement (and I’m not the only one who thinks so – the Gurus at KissMetrics and Analytics Demystified are with me on this…
Just Say No to Screen Reader Analytics
Do you know what a screen reader is? It’s a piece of software that allows the visually impaired to read text on their digital devices. Digital law specialist Heather Burns wrote on the pros and cons of screen reader analytics.…